The world is better off with Best Buy alive than dead

A Lenovo Yoga convertible ultrabook on display at a Los Angeles Best Buy. It's still the best place to comparison shop for gadgets in a physical store.

(Credit:
Brooke Crothers)

Despite all the flak Best Buy gets from consumers and financial analysts, the world is probably a better place with it than without it.

For those who don't follow Best Buy as a business, existential questions have been dogging it for years. The word "Titanic" often comes up.

Not all that surprising, considering brick-and-mortar electronics retail stalwarts CompUSA and Circuit City have all but disappeared.

Here's what the new CEO, Hubert Joly, said Friday during the earnings conference call, via a transcript provided by Seeking Alpha.

"In fiscal '13, we permanently closed 49 large-format stores and expected to close an additional 5 to 10 large-format stores in fiscal 2014."

That's a lot of store closings.

"People who thought we were dead have to go through the painful process of revisiting that point of view," Mr. Joly told The Wall Street Journal on Friday.

I've wondered many times if my regular weekly visit to the local Best Buy would be my last. And still do.

But I like knowing the store is there.

Best Buy is really the only electronics specialty store besides Fry's Electronics (mostly a West Coast phenomenon) that packs lots of PCs, Macs,
tablets, and phones into relatively small abutting areas, allowing you to easily comparison shop.

And Best Buy carries a good cross section of the most popular gadgets. It had Microsoft's Surface tablet pretty soon after the device came out, despite some initial display hiccups (see photo below), and it has decent stock of Windows 9 touch-screen laptops and tablets,
Android stuff, and of course Apple products.

Of course, there's plenty to complain about. But those same gripes apply to Fry's and to just about any big box electronics retailer that's ever existed, including Circuit City and CompUSA.

What's ahead for Best Buy? Who knows? But Apple stores and now Microsoft's expanding retail presence aren't making it any easier. And during Friday's call, Best Buy executives kept talking about expanding/improving the store's online presence.

Problem is, online is often the last gasp for physical big box retailers.

Nothing to see here. Not that atypical for a Best Buy display. I went to my local Los Angeles store looking for Microsoft's Surface tablet the other day and I found this mess.

(Credit:
Brooke Crothers)

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Is than an Oreo in the sky or are you just using Nokia's Lumia?

With the Oreo Skies app, Nokia Lumia owners can leave messages for their friends in the stars.

(Credit:
Oreo)

Fresh off winning the Super Bowl, or at least the social media advertising wars during the NFL's championship, Oreo is now setting out to conquer the stars in the skies.

The cookie giant has teamed up with Nokia to release a stargazing app for Lumia Windows phones that could result in the heavens above being filled with virtual Oreos.

Called Oreo Skies, the app was designed to let users write messages and tag them to actual stars -- or at least to constellations.

It works like this. First, users can point their Lumia at the skies and pick a constellation on which to leave a message. Then, if their friends or family use the app and point their phone at the skies, thanks to augmented reality, and the phone's ability to detect precisely where in the sky it's pointing, they can see if any messages have been left for them, and on which constellation. If they touch a star containing a message for them, it twists open like an Oreo and reveals the note. Day or night.

Users without Lumias can leave messages for others using a version of the app built for Facebook on both dektop and mobile devices.

Oreo is also looking to identify what might, in the Foursquare era, be called a "mayor" of the moon. It will grant ownership status -- though it's not clear how Oreo can bestow such an honor -- on the person who sends the most messages using the app each lunar cycle. It will provide a leaderboard allowing everyone to see if they have a chance to own the moon.

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Audrey Hepburn shines again in new CGI ad

A computer-generated Audrey Hepburn swoons over an Italian gentleman in this cute commercial.

(Credit:
Sean Hepburn Ferrer, AMV BBDO, Luca Dotti)

No one can play Audrey Hepburn as well as Audrey Hepburn.

Through the magic of computer-generated imagery, the Galaxy chocolate company -- known as Dove outside the U.K. and Ireland -- has brought the deceased movie star back to life for a lovely one-minute commercial by ad agency AMV BBDO and visual-effects company Framestore.

The agency's first attempt at creating an authentic-looking Hepburn failed. The group cast a woman with similar eyes to the iconic star, and through face-scanning technology, digitally captured 70 face muscle movements as well as high-resolution textures from the double.

After extensive filming in an idyllic coastal town in Italy, animators tried to compile the double's eyes with a CGI visage of Hepburn, only to end up with subpar results. AMV BBDO went back to the drawing board as it became clear that only a perfect Hepburn would do.

The 3D team built the model of Hepburn, making use of the star's entire feature film catalog, plus all available press and documentary photographs as reference. However, as there was no technical lens information or measurements available for such old footage, it was quite an inexact science, involving tirelessly tweaking to refine the model from every possible angle.

The next big challenge was the look development process, which aimed to perfect the complex look of human skin. The team chose to adopt a brand new renderer, Arnold, which had not been used on such a big production in commercials before. This renderer was designed to simulate very accurately the tracing of light, and enabled the team to perfect the soft, translucent feel of real skin. Rendering in Arnold, however, also entailed adopting a completely new fur system for her eyebrows and the soft 'peach fuzz' on the face that breaks up the perfection of a raw CG render.

With the new footage put together, a team of four animators worked on re-creating Hepburn's infectious smile; many scenes required frame-by-frame hand animation techniques to finish the job. Check out the results below.

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Man-and-woman Mars trip by 2018? Can you say 'couples counseling'?

An artist's concept of a proposed Mars flyby spacecraft equipped with an inflatable habitat module.

(Credit:
Inspiration Mars)

A wealthy space tourist announced plans today to launch a high-risk manned flight to Mars in 2018, sending a man and a woman on a bare-bones 501-day round-trip flyby, passing just 100 miles above the Red Planet before heading back to Earth.

Dennis Tito, the first private citizen to fly aboard the International Space Station, said he will provide two years of funding to support the Inspiration Mars Foundation, a nonprofit he started to execute the proposed venture. Additional money will be raised from private sources.

"We have 50 years of experience," he told reporters during a news conference. "We can do things a lot faster, we just need a commitment. I'm not worried about getting this done from that standpoint. The vehicles are there, we have time to get it together."

In a statement, Tito said his organization is "engaging the best minds in industry, government, and academia to develop and integrate the space flight systems and to design innovative research, education, and outreach programs for the mission."

"This low-cost, collaborative, philanthropic approach to tackling this dynamic challenge will showcase U.S. innovation at its best and benefit all Americans in a variety of ways."

But building a reliable, affordable spacecraft in five years is just one issue facing mission planners. Spending nearly one-and-a-half years in the weightless environment of space poses a variety of health risks for the two-person crew, along with an increased risk of cancer due to the effects of space radiation.

And then there's the psychological stress associated with extended confinement in a vehicle the size of a motor home.

Homer Hickham, author or "Rocket Boys/October Sky," said in a Twitter posting: "A married couple in a bathroom for 501 days? I love my wife but rather take my cat and some good books."

He joked that a book about the trip might be titled "Murder on the Martian Express."

Homer Hickham, author or "Rocket Boys/October Sky," said in a Twitter posting: "A married couple in a bathroom for 501 days? I love my wife but rather take my cat and some good books."

But Jon Clark, a former NASA flight surgeon whose wife, Laurel Clark, perished in the 2003 Columbia disaster, said exhaustive screening procedures will be used to select candidates with excellent health, technical competence, and psychological stability.

Preflight training and well-established exercise protocols will help offset the effects of prolonged exposure to microgravity, but space radiation remains a major concern. Clark said NASA will not consider a mission that could result in a 3 percent excess cancer mortality rate over a lifetime.

The proposed Mars flyby mission is "in that ballpark," said Clark, who is working with the Inspiration Mars Foundation. "So, the real issue here is understanding the risk in an informed capacity. The crew would understand that. Ultimately, that is going to be the decision based on that informed consent."

Taber MacCallum, the chief technical officer for Inspiration Mars and CEO of Paragon Space Development, said it's "the kind of risk America used to be able to take."

"That's the kind of bold thing we used to be able to do, we don't do that anymore," he said. "We've shirked away from risk. I think just seriously contemplating this mission recalibrates what we believe is a risk worth taking for America."

As for the challenge of developing a manned flyby spaceraft in just five years, MacCallum said "American industry is up to this challenge."

"There are lots of options and ways to get this done," he said. "We have an amazing industrial base and it's about time America stood up and proved to the rest of the world we've got, bar none, the best industrial base in the world. Let's show it to them. Let's do this mission."

The SpaceX Dragon cargo ship as seen from the International Space Station in May. The company is working on a manned version of the capsule, a variant of which might be suitable for the Mars trip.

(Credit:
NASA TV)

The proposed trip would take advantage of a relatively rare alignment between Earth and Mars, allowing a spacecraft to follow a fast "free-return" trajectory.

Assuming a launch on January 5, 2018, the spacecraft could reach Mars in 228 days and simply loop around the planet, using gravity to fling it back toward Earth. The return trip would take 273 days and end with re-entry on May 21, 2019, at a record velocity of 31,000 mph.

The crew would rely on a closed-loop life-support system, recycling water, urine, and sweat using technology similar to that aboard the International Space Station.

While a specific mission architecture has not been established, the two-person crew likely will live and work in an inflatable habitat module attached to the capsule used for launch and entry. The idea is to utilize current technology with a minimum of automation, relying strongly on the crew's ability to operate the spacecraft and make repairs as needed.

Tito said a variety of launch vehicles should be available, including a proposed heavy-lift booster planned by Space Exploration Technologies, or SpaceX. The company also is working on a manned version of its Dragon cargo capsule, a variant of which might be suitable for the Mars trip.

Once on the way to Mars, the crew would not be able to abort and make a quick return to Earth if something went wrong. They would be committed to the full-duration 501-day mission.

MacCallum said mission planners are considering a 1,200-cubic-foot spacecraft, half of which would be filled with food, water, life-support equipment, and spare parts. The crew would have about 600 cubic feet of living space.

Tito did not have a realistic cost estimate, but he said he expected it to be in the range of a robotic Mars mission. NASA's twin Mars Exploration Rovers cost about $400 million each, while the more sophisticated Curiosity rover currently at work on the Red Planet cost some $2.5 billion.

"It uses low-Earth orbit architecture and we're just adapting it, in effect, to a very large Earth orbit that...just happens to go out pretty far," Tito said. "But you're really flying this mission without a propulsion system on the spacecraft, it's in the most simple form.

"Compared to, say, the landing missions, even if you could contemplate what an overall landing mission to Mars might cost or even in today's dollars what the Apollo missions cost, you're talking a factor of a hundred (less). This is really chump change."

Whatever the final price tag of the proposed manned flyby mission, Tito said he welcomed the opportunity to raise money, joking that media rights alone would be worth a fortune.

"Dr. Phil solving their marital problems, it will be great," Tito quipped.

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Yelp: We compete with print -- not Google or Facebook

Google, who? Facebook, huh? Yea, that's right. The Internet behemoths don't pose any threat to business reviews site Yelp and its still-blossoming local advertising business. Well, that's Yelp's attitude anyhow.

"Today, we're really competing with print, radio, and television," Geoff Donaker, Yelp's chief operating officer, said Tuesday when speaking at the Morgan Stanley Technology, Media, and Telecom conference.

But what about Internet businesses like Google and Facebook? Donaker is sure the pair will compete with Yelp in the local advertising arena eventually -- emphasis on eventually. Yelp will let that battle "play out in a decade or so," he said.

Donaker's stance hinges around this point: A tiny fraction of the 50 million local businesses in the Western world are spending on online advertising. They pay to advertise, he said, but primarily through more traditional mediums such as the Yellow Pages and ValPak.

Yelp counts close to 1 million business accounts, and 40,000 of them purchase ads to get their venues featured in front of consumers searching for dentists, doctors, plumbers, and so forth. Chief Financial Officer Rob Krolik said, however, that Yelp is uniquely positioned to attract tens of millions of local merchant customers. Currently, the conversations the company has with would-be advertising business owners are not about Google at all, he said, but instead about how much they're spending on ValPak coupons.

The we-don't-fear-Google assertions are a bit odd considering Chief Executive Jeremy Stoppleman's well-documented dislike for the search giant, a company he has described as evil. Nor do they match up with Wall Street's beliefs. Investors punished Yelp as soon as Facebook announced Graph Search, a social-network search engine that, in helping people find nearby businesses on Facebook, could eat into Yelp's chunk of the local advertising pie.

But ask Yelp about Graph Search and you'll likely hear a giant yawn, and a small dig.

It's no big surprise that Facebook has gone this route, Donaker said, indicating that Yelp is taking a wait-and-see approach to Facebook's search product. He couldn't help but add that, as it stands, Yelp doesn't receive any "material level of traffic" from the social network.

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OMG! Google's Andy Rubin worries Samsung may become a threat

Visitors look at new Samsung devices during the first day of the Mobile World Congress 2013 in Barcelona, Spain.

(Credit:
Getty Images)

Andy Rubin, who heads up Google's enormously successful
Android business, can read a company's business strategy as well as anyone out there. So it's hardly a thunderbolt when we hear that Rubin frets about the day when Samung becomes so dominant that it becomes a threat. In a Wall Street Journal post coinciding with the Mobile World Congress show in Barcelona this week, an unnamed source dishes about a Google event last fall where Rubin was said to allude to the potential for trouble with Samsung sometime in the future. That's why Google acquired Motorola Mobility "as a kind of insurance policy, or "hedge," against a company like Samsung gaining too big a footprint in the Android community, Rubin reportedly said.

Sounds about right. I suppose the bigger shock would be if Rubin had been oblivious to any of this. Samsung's emergence the last few years ranks as one of the more remarkable stories in the technology business. It wasn't so long ago that this was little more than a big OEM supplier. Now it's the world's biggest maker of Android-based hardware. Give the Googlers credit for knowing their history-- and maybe that will help them prevent repeating it. The names change but this is all part of a familiar business storyline. Eric Schmidt, who battled against Microsoft when he worked for Sun Microsystems and Novell, watched how the once-close relationship between Microsoft and its biggest customer IBM, frayed and turned contentious during the years-long rivalry between Windows and OS/2. There's nothing so far to suggest that Google and Samsung are fated to head down a similar road but as the WSJ's nicely-written narrative makes clear, this is getting complicated.

For now -- and probably the near-future -- Google and Android remain partners. Samsung accounted for about 200 million more Android smartphones than the nearest Android-device manufacturer and that gives Samsung leverage. With that heft also comes the power to demand better pricing, earlier access to technology other terms and conditions. For now, Google may be able to live with all that, especially given that both companies have a common rival in the form of Apple.

However, this relationship will require a lot of TLC to manage, especially if the current trends accelerate (and based so far on what's coming out of Barcelona, there's nothing to suggest that any would-be challengers are close to offering the sort of show-stoppers which might slow Samsung's momentum.) For a company like Google, which has been able to call the shots for most of its (relatively) young history, I suppose it's a good problem to have. The flip side of success. But it also may be a harbinger suggesting that the topdog-underdog relationship between Google and Samsung is fated to get redefined.

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YouTube code refers to paid channel subscriptions

Paid channel subscriptions on YouTube may be closer than previously thought.

After reports last month that YouTube was considering offering channels that would require a fee to access, code has now appeared that suggests Google is already laying the software foundation for subscription channels.

According to Android Police, the latest version of YouTube for
Android includes two lines of code that refer to paid channel subscriptions. The code, apparently intended to generate messages on users' screens, say:

You can only subscribe to this paid channel on your computer.

You can only unsubscribe from this paid channel on your computer.

YouTube had approached a handful of producers about developing content for a subscription platform that might the Google-owned video-sharing site hoped to launch this year, according to an AdAge report in January. YouTube was also mulling a plan to charge for other items, such as entire libraries of videos, live events, and even self-help or financial advice shows, AdAge reported.

A paid content platform would offer viewers an alternative to traditional TV, as well as deliver new revenue streams through subscriptions and ads placed in the channels.

YouTube has floated the idea of launching subscription services in the past but has so far balked at the idea. YouTube CEO Salar Kamangar said in February 2012 that his company was considering allowing content providers to create their own, unique subscription-based video service on the site.

CNET has contacted YouTube for comment on the code and will update this report when we learn more.

(Via The Verge)

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The Facebook mistakes people make after a date

February can make people excitable.

A new year is barely old. Hope springs eternal. And then there's Valentine's Day to add a little piquancy to their emotional state.

Sometimes, though, lovers suffer from a certain lack of self-control. This can manifest itself on society's everyday manifest: Facebook.

I was moved, therefore, that someone had taken the time to list the major faux pas that occur when social contact accelerates beyond decent norms.

I am lovingly grateful to Ranker, which has taken it upon itself to reduce the rancor that might be caused by Facebooked overenthusiasm -- the site has listed behavior to avoid.

Apparently the worst thing you can do after meeting someone in whose charm and personality you might be interested is to immediately send them a Facebook friend request.

This might seem obvious to some.

You don't necessarily have any idea what the other person might really think of you. You know, inside their heads.

And, as Ranker wisely offers: "Now you've just given yourself something else to obsess over: 'Why hasn't my friend request been accepted? Why is it taking so long? Did they even see it?!'

And from one small click, a whole new series of sessions with your shrink is created.

It seems, though, that the human imagination has found many more ways of ruining the course of true love on Facebook.

People apparently pore over their new date's Facebook page, seeking secrets to their true friends, thoughts, and, who knows, other objects of affection.

Some devolve into what seems utterly psychotic behavior, such as liking old photos of their new potential paramour. Who does that? Twisted humans, that's who.

But Facebook offers so many more opportunities for self-destruction.

There's revealing too much in your status update. Sample: "I just went on the best date ever with Marie Dupree and her sexy knees."

More Technically Incorrect

Some people, though, go even further and attempt to insert themselves into comments on their love-object's Facebook page, should they already be Facebook friends. Sample: "You look so WONDERFUL when you're saluting the sun, Shoshanna. Can't wait until we do some saluting together!!"

No, it doesn't end there.

The Facebook gauche end up stalking every second of their new friend's Timeline. ("She dated a clown in 2008? Why would she DO that?")

Worse, there are apparently instances of enthusiasts who get so carried away that they start friending the families of their new objects of affection. ("Hi, Mrs. Aziel, you don't know me, but your daughter and I...." Oh, you finish the sentence.)

Facebook offers so many avenues of potential despair that there is only one way that you can use it to avoid complication, pain, sorrow, heartbreak, sleepless nights, and that bottomless feeling of lost opportunity: Don't go anywhere near it.

Top 10 Facebook Mistakes to Avoid After 1st Dates

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NYPD creates special team to recover stolen Apple devices

Smartphones are so common now that it's easy to forget criminals will steal them, if you give them the opportunity.

Apple device thefts in New York got so bad that the NYPD created a dedicated team to recovering stolen iDevices, the New York Post reported today.

The team works with Apple to obtain ID numbers -- known as an International Mobile Station Equipment Identity number -- for devices and track down the stolen goods.

The number of thefts in the city soared last year, according to a report from NYPD. The department found that iPhone and
iPad thefts rose 40 percent from a period of eight months. As of September, 11,447 cases were reported.

These numbers for "Apple picking" will continue to rise as smartphones and
tablets become ubiquitous with most day-to-day activities. Using apps on phones and tablets to check for news updates, weather reports, etc., are common for bustling metropolises like New York City, and elsewhere.

A Wall Street Journal reporter chronicled his own experience with an iPad theft on the subway that left him with a broken jaw. In Tech-savvy San Francisco one theft lead to a police foot chase and shots fired.

Consumers should take the proper precautions in case they loose their phones to the black market, where phones can fetch hundreds of dollars. Securing your phone with a good passcode and signing up for services like Apple's Find My iPhone service could offer piece of mind.

Thieves like to target those who are preoccupied with their phones, opting to grab the devices from owners' hands and then bolt. If you do end up a victim, police say it's best not to try and stop the criminals. Here is the NYPD's PSA alerting people to some common iDevice theft situations:

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U.S. attorney: Criticism of Aaron Swartz prosecution is 'unfair'

Carmen Ortiz, U.S. Attorney for Massachusetts

(Credit:
U.S. Department of Justice)

Carmen Ortiz, the embattled U.S. attorney who charged the late activist Aaron Swartz with multiple felonies, has responded to critics by saying complaints about any prosecutorial overzealousness are "inaccurate" and "unfair."

Ortiz, 57, said in a radio interview that a wave of criticism -- which includes a congressional investigation, a court Web site hack, and a petition demanding her removal from office -- is off-base and uninformed.

"I have heard some of the claims in terms of being overzealous, or lack of supervision" of prosecutors in the office, Ortiz, who was appointed by President Obama and has previously denied any wrongdoing, told Boston's WBUR radio in an interview aired yesterday. "And I think they're actually very inaccurate. They're unfair. And they're unwarranted."

WBUR and Massachusetts Lawyers Weekly published a joint report into Ortiz's tenure that found "other prosecutions that parallel the Swartz case" that may "raise similar concerns about her hands-off leadership style, overzealousness, judgment and use of discretion at the grand jury and trial levels." In one case Ortiz's office brought, a federal judge threw out the charges against a defendant after declaring prosecutors' witnesses were so unbelievable that no jury would find them credible. In another, prosecutors accused a medical device company of defrauding surgeons but never talked to the alleged victims, who were prepared to testify for the defense.

"With respect to this notion that prosecutors pretty much run things here and that I don't make independent decisions -- that's completely absurd," Ortiz told WBUR. "We have a hierarchy of supervision. No AUSA in this office is able to bring a case, uh, just on their own." (An AUSA is an assistant U.S. attorney who reports to Ortiz.)

Swartz committed suicide on January 11 in New York. His family and friends have blamed Ortiz for filing 13 felony charges against the late activist for allegedly downloading academic journals he was authorized to access (but not access in such large quantities). "He was killed by the government," Swartz's father, Robert, said at his son's funeral.

Prosecutors accused Swartz of connecting a computer to MIT's network without authorization and retrieving more than 4 million academic journal articles from the JSTOR database. The advocacy group Demand Progress, which Swartz had helped create and which helped defeat the Stop Online Piracy Act a year ago, likened it to "trying to put someone in jail for allegedly checking too many books out of the library."

At the time the charges were filed, Ortiz compared Swartz to a common criminal in a press release. "Stealing is stealing whether you use a computer command or a crowbar," Ortiz said. Last month, less than three months before his criminal trial was set to begin, Ortiz's office formally rejected a deal that would have kept Swartz out of prison. Two days later, Swartz killed himself.

If Swartz had stolen a $100 hard drive with the JSTOR articles, it would have been a misdemeanor offense that would have yielded probation or community service. But the sweeping nature of federal computer crime laws allowed Ortiz and Assistant U.S. Attorney Stephen Heymann, who reportedly wanted a high-profile computer crime conviction, to pursue felony charges -- even though local prosecutors reportedly were content with a stern warning.

The Boston U.S. Attorney's office was looking for "some juicy-looking computer crime cases, and Aaron's case, sadly for Aaron, fit the bill," Elliot Peters, Swartz's attorney at the Keker & Van Nest law firm, told the Huffington Post. Heymann, Peters said, thought the Swartz case "was going to receive press and he was going to be a tough guy and read his name in the newspaper."

Harvard law professor Larry Lessig, who knew Swartz and worked with him, gave a lecture this week titled "Aaron's Laws: Law and Justice in a Digital Age." In it, Lessig called for a reform of U.S. computer crime laws, saying that "obviously first we need to fix" them, but also: "We have to fix dumb copyright. We're here in part because of dumb copyright laws."

In the WBUR interview, Ortiz said she didn't want to discuss Swartz's case in detail because of the congressional investigation. But she did say, in response to criticisms that Swartz was facing the possibility of decades in prison: "I will talk to you about proportion because that is important. We don't take our responsibility lightly. We try to, you know, do the right thing. We strive to do justice."

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Curiosity's drill delivers first sample in major milestone

This image from NASA's Curiosity rover shows the first sample of powdered rock extracted by the rover's drill. The image was taken after the sample was transferred from the drill to the rover's scoop. In planned subsequent steps, the sample will be sieved, and portions of it delivered to the Chemistry and Mineralogy instrument and the Sample Analysis at Mars instrument.

(Credit:
NASA/JPL-Caltech/MSSS )

The Curiosity rover's powerful impact drill has successfully collected its first subsurface sample, about a tablespoon of powdered rock that will be fed into the spacecraft's on-board laboratory instruments for detailed chemical analysis, project officials said Wednesday.

The drill is the last major system on the rover to be tested since landing in Gale Crater last August and the successful collection of subsurface material marks a major milestone in Curiosity's quest to find signs of past or present habitability.

"Curiosity's first drill hole at the John Klein site is a historic moment for the MSL (Mars Science Laboratory) mission," said Louise Jandura, chief engineer of Curiosity's sample system. "This is the first time any robot, fixed or mobile, has drilled into a rock to collect a sample on Mars.

"In fact, this is the first time any rover has drilled into a rock to collect a sample anywhere but on Earth. In the five-decade history of the Space Age, this is indeed a rare event."

The drill, mounted on the end of Curiosity's robot arm, was used to bore 2.5 inches into a rock for the first time on February 8. Photographs beamed back to Earth on Wednesday showed a sample of pulverized light gray rock collected from the interior of the target bedrock resting in a scoop on the rover.

The scoop is part of Curiosity's Collection and Handling for In-Situ Martian Rock Analysis, or CHIMRA. Over the next few days, the sample will be vibrated over a sieve to screen out any particles larger than 150 microns across, or six-thousandths of an inch.

A portion of the fine-grained result will be delivered to the Chemistry and Mineralogy, or CheMin, suite of instruments for a detailed chemical analysis. Another set of instruments, known as the Sample Analysis at Mars, or SAM, package is designed to look for signs of organic compounds like those necessary for life as it is known on Earth.

"Seeing the powder from the drill in the scoop allows us to verify for the first time that the drill successfully acquired sample as it was boring down into the rock," said Scott McCloskey, rover planner and drill systems engineer. "We estimate that we collected about a tablespoon of powder, which meets our expectations and is a great result. We're all very happy to get this confirmation and relieved that the drilling was a complete success."

So far, Curiosity is chalking up a near flawless record with no technical problems of any significance.

At the center of this image from NASA's Curiosity rover is the hole in a rock called "John Klein" where the rover conducted its first sample drilling on Mars. The drilling took place on February 8, 2013, or Sol 182, Curiosity's 182nd Martian day of operations. Several preparatory activities with the drill preceded this operation, including a test that produced the shallower hole on the right two days earlier, but the deeper hole resulted from the first use of the drill for rock sample collection.

(Credit:
NASA/JPL-Caltech/MSSS )

But engineers have decided to change the way they operate the rover's sample acquisition system in the wake of problems with welds on a test unit sieve at the Jet Propulsion Laboratory.

The problem showed up only after extensive operation, and troubleshooters concluded the unit could successfully operate for a full year longer than Curiosity's planned two-year mission. A second test unit showed no signs of trouble and the sieve aboard Curiosity is working normally.

But engineers opted to take a conservative approach, deciding to operate Curiosity's sieve hardware only when absolutely necessary.

"Given this kind of reason to be cautious, based on what our test program is telling us that hey, there might be an issue here, it may or may not apply to flight, we're taking the conservative tack," said Daniel Limonadi, lead systems engineer for Curiosity's surface sampling and science system.

"We're reducing the amount of wear and tear we're putting on the hardware. We've shortened our sieving time...to help minimize whatever might be going on and extend its life."

Joel Hurowitz, sampling system scientist for Curiosity, said the science team is eager to finally get the opportunity to examine rock samples that have not been subjected to surface weathering.

"This drilling operation we just completed allows us to get beneath the surface and analyze for the first time rock samples that have not been exposed to the effects of the Martian surface environment and truly understand the chemistry and mineralogy of a Martian rock," he said.

"The science team is just superexcited to find out what CheMin and SAM will have to say about the mineralogy and chemistry of this material and what it means for the geologic history and habitability of Gale Crater."

Jandura said the ability to drill is a major step forward in the Mars exploration program.

"It allows us to go beyond the surface layer of the rock, unlocking a kind of time capsule of evidence about the state of Mars going back 3 or 4 billion years," she said. "Because the drill's on a rover, the rock choices are plentiful."

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This sheet turns your windows into mirrors

One feature on the beleaguered Boeing 787 Dreamliner is its electrochromic dimming system that lets passengers make windows on the aircraft more or less opaque at the touch of a button.

Japan's National Institute of Advanced Industrial Science and Technology (AIST) says that while these smart windows can take about 30 seconds to change, it has a new stick-on window film that can go from reflective to see-through in only 5 seconds.

The switchable mirror device can change states when a low voltage is applied.

The tech can be used to produce low-cost, large-scale smart windows, according to AIST. In contrast to some smart windows, the sheet reflects light instead of absorbing it, preventing the glass from heating up.

Since it reduces incoming heat, the sheet could help keep buildings and vehicles cool in summer, reducing the need for air conditioning as well as electricity.

It takes 10 minutes for the layer to return to a mirror state, but AIST has shown that electrolyzing moisture in the air will fill the sheet with hydrogen, and revert the sheet to a reflective state in 30 seconds.

The sheet was recently shown off at the 11th International Nanotechnology Exhibition & Conference in Tokyo; check out a demo in the vid below.

(Via Akihabara News)

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New HTC One hasn't debuted and already has a clone

The GooPhone One is a clone that beat the original to the punch.

(Credit:
GizChina)

HTC's anticipated flagship phone, reportedly dubbed the HTC One, won't be officially revealed until tomorrow, but it's already been cloned.

GizChina reports that the GooPhone One is based on the HTC One (also known by the code name M7) and was being shown off in renderings a few days before the HTC media event.

GooPhone is well known in China for producing remarkably similar knock-offs of popular smartphones and made headlines last year when it threatened to sue Apple over the iPhone 5 design patents in China.

The speed with which GooPhone manages to clone hardware seems to get more impressive with each release. Last fall, its version of the iPad Mini was revealed shortly after the smaller slate was announced by Apple, and this time around it's shoved its version of a flagship phone out into the ether before HTC has even confirmed the existence of such a clone-worthy device.

No specs have been released for the GooPhone One yet, but it appears that it will either be a dual sim or world band phone. GizChina speculates it may come with 1 GB of RAM and a quad-core processor.

No word yet on pricing for the GooPhone or if the company is planning any frivolous lawsuits against HTC.

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Why Google's stores shouldn't look so much like Apple stores

Is this really different enough?

(Credit:
Crave CNET UK)

Some engineers have never dated a real person.

They've tried to, but it's hard for them to appreciate that real people don't necessarily use data to make decisions -- especially when it comes to love.

Perhaps their most embarrassing moments come when they try to mimic what non-engineers do in order to make themselves more attractive.

This mirrors some of the little issues that the Google brand has had over the years in becoming, well, human.

When you've spent you life believing that facts are everything, it's hard to imagine that people might prefer, oh, rounded corners or that ephemeral thing sometimes known as taste.

Google has made progress through some of its advertising. The "Jess Time" ad for Chrome was one of the very best tech ads of the 2012.

Yet when Google has wandered into retail, it has either believed that all you need is online or that an offline store ought to look rather like Apple's.

This is something against which Microsoft also struggles. It was almost comical when one Microsoft employee explained to me that its store looked -- at first glance -- a lot like the Apple store because the company used the same design firm.

This week, rumors surfaced that Google wants to make the next step in coming toward humanity by having its own shopping-mall retail presence.

The evidence so far from its pop-up stores -- as the picture above shows -- is that Google isn't thinking different. Or, at least, different enough.

If it fully intends to come out to the people -- to be itself-- then instead of having nice, clean retail staff in blue T-shirts (what brand does that remind you of?), it should embrace its true heart.

It should have real house-trained nerds, replete with bedhead and bad taste clothing, there for all to see. Yes, you could have nice, normal members of staff there to translate for them.

But the purpose of a retail store isn't merely to sell. It's to create street theater. Apple has its own version. Google must find its own too.

Instead of the now almost cliched clean lines and permanent white, it should make its stores look like excitable, sophisticated college playrooms, where books about dragons and vast Hulk hands are lying about and episodes of "Star Trek" and "Game of Thrones" are playing on huge screens.

More Technically Incorrect

It should expose itself fully as a brand that came out of nerdomania by parading its nerdomanic tendencies for all to see and making it lovable.

You might think this marginally insane. You might think that I am suffering from delusions of brandy.

Yet "The Big Bang Theory" has proved to be one of the most popular TV shows, not because the nerds are hidden away, but because they are in full view, with a beautiful counterpoint in a real person called Penny.

Imagine taking your kids, your lover, or your granny into a Google store and having them actually enjoy learning something about, say, comic books or Hermann von Helmholtz.

Imagine walking in and one of the Google nerds has dressed as The Flash, Batman, or Wonder Woman for the day, yet still finds a way to sell you a fascinating
Nexus 7.

In fact, wouldn't it be an excellent human resources idea, as well as a stimulus to make more uplifting products, if every Google engineer had to spend a certain period working in a Google retail store?

Mountain View should surely mine the more lofty, fantastic elements of its reality in order to create something unique and dramatic.

Otherwise, its stores might simply be accused of being Apple rip-offs.

And you know where that will ultimately end up. Yes, in front of Judge Lucy Koh.

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Russian meteorite: The conspiracy theories

A strange time for a military attack?

(Credit:
CNN; screenshot by Chris Matyszczyk/CNET)

A good hearty conspiracy theory can shine a sharp light on two of humanity's most enduring traits.

One, of course, is humanity's boundless imagination. The other is humanity's essential suspicion of humanity.

So while you might be deeply immersed in Bill Nye's explanation of the Russian meteorite, those with darker sensibilities have filled the Web with their fears and hauntings about the phenomenon.

There are few nations with greater awareness of dark sensibilities than Russia. The fact that there seems to be little evidence of meteorite fragments on the ground has encouraged some Russians to offer their own suspicions.

As the Toronto Globe and Mail reports, nationalist leader Vladimir Zhirinovsky hasn't been slow to offer something of a Hot War perspective.

"It's not meteors falling. It's a new weapon being tested by the Americans," he was quoted as saying.

We know from our recent experience of North Korea that weapons testing is an imprecise science.

But if you were an American in the mood to test a weapon, would Chelyabinsk, Russia, be your very first choice of place for the experiment?

Perhaps Tallahassee; Area 51; and Bialystok, Poland, were all unavailable due to prior commitments. Or perhaps it wasn't the Americans, but, say, the North Koreans, who mistook Chelyabinsk for, say, Chelsea.

Zhirinovsky's rather emotionally manipulative offering was countered by Russia's Emergency Ministry, which dedicated itself to an extensive rebuttal of his belief (and that of others) that this was some sort of military thing. The rebuttal? "Rubbish."

But that wasn't going to put off the local media, was it? Not only do they have papers to sell, they also have theories to expound to a troubled nation and world.

So, as The Atlantic reports, the local Znak newspaper accepted that this was a meteorite but insisted the explosion was caused by military defense blowing it up.

More Technically Incorrect

Yes, of course it has a source in the military. You thought it didn't?

Though I've watched a few movies in which exciting things happen, I don't find it easy to imagine that some sort of terrestrially created missile-laden aircraft could really explode a meteorite in such a manner.

It is easier to imagine, though, that politicians like Zhirinovsky might take the opportunity to foment a little rage.

Indeed, Alex Jones' infamously well-guarded Infowars site offered that Zhirinovsky insisted that America -- in the person of Secretary of State John Kerry -- had tried to give Russia advance notice of its "attack."

The Drudge Report led me to a piece at Foreign Policy that explained that Sergey Lavrov, Russia's foreign minister, simply hadn't called Kerry back.

Which all suggests that Russia isn't, after all, living in fear of an attack from the U.S. Especially one over Chelyabinsk.

On balance, I prefer to currently believe Nye. He is the science guy, after all. And science guys know scientific events when they see them.

I hope.

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Reverse the default iCloud storage location in OS X

Unlike other cloud storage services like Dropbox, Apple's iCloud synchronizes documents in use by a specific application so, for instance, in Apple's Pages program you can save a document to iCloud and have it be immediately available for editing in Pages on your iPad or on another Mac. While convenient, this setup does have a restriction in that the documents for one program will only be made available for that program.

Wile this is not an issue for programs like Apple's Pages and Numbers that have a specialized document format, and may even be useful at times for Word or Excel even though their formats are more widely used; however, for formats that are more ubiquitously implemented in programs such as PDF, TXT, and numerous image formats, this setup can be a bit of a limitation. Therefore, while you might wish to use iCloud's "Documents in the Cloud" feature and have it enabled, in some cases you might not wish to save changes to iCloud and have it manage your files.

These hot keys can be used in the Open and Save dialog boxes to navigate to the respective folders.

(Credit:
Screenshot by Topher Kessler/CNET)

Unfortunately when you enable this feature in iCloud, the system will make iCloud the default destination for saved documents in all of your applications, when it may be preferable to have iCloud enabled but use it as a side option for storing documents instead of the default one.

For those who use iCloud there are two approaches for managing this issue. The first is whenever you save or open a document and the system shows you the iCloud document list, simply use one of the Finder's "Go" menu hot keys to take you to a specific folder in your home directory.

In addition to those Apple outlines in the "Go" menu, another convenient one is Shift-Command-D, which will bring you to the Desktop folder in your account.

The second approach is to change a hidden setting in the system to adjust the default behavior for which storage location is preferred. As noted on Cult of Mac, if you run the following command in the Terminal then the system will revert the default storage location to the local filesystem while keeping iCloud enabled for the beneficial services it offers.

defaults write NSGlobalDomain NSDocumentSaveNewDocumentsToCloud -bool false

To undo this change, simply repeat the above command with "true" instead of "false," or run the following command to remove the customized entry entirely:

defaults delete NSGlobalDomain NSDocumentSaveNewDocumentsToCloud

These options should allow you to make use of iCloud while not having it make storing files to your system be a burden.

---

Questions? Comments? Have a fix? Post them below or !
Be sure to check us out on Twitter and the CNET Mac forums.

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How we test antivirus and security software

The best antivirus software available does more than just stop computer viruses, it also addresses the myriad and complex modern threats that you'll encounter. Indeed, from the merged antivirus and anti-malware detection engines to enhancing online privacy controls, security suites are an essential part of Windows and Mac desktop life. And just like driving a car without wearing a seatbelt, you shouldn't try to get by can get by without using antivirus software just because you can.

Because of their long history of deleterious consequences to system performance, security suites deserve closer scrutiny than any other category of software.

Of course, it's important to look at how effective security suites are at stopping the bad guys. Any security suite, that can't hold up its responsibility to ensure your computer's protection isn't worth your time. Yet, there's another factor to consider. No matter how effective a security suite is, if it slows down your system too much you're not going to want to use it.

Avast Free Antivirus

Test environment

CNET currently tests security suites on a Dell XPS desktop running a 3.2GHz Core i7 processor with 8GB of DDR3 RAM, an Nvidia GeForce 8400 GS PCI-Express graphics card with 512MB of memory, a 1TB Western Digital hard drive (WDC3200AAKS), and
Windows 7 Ultimate 64-bit SP1. Once we install the antivirus software that we're testing, we make sure it has the most recently available updates, including the latest virus definitions. We test using the antivirus program's default settings.

System performance testing

CNET Labs tests several areas of security suite performance in-house: boot time, shutdown time, scan time, MS Office performance,
iTunes decoding, and media multitasking. We also use a synthetic benchmark called Cinebench which taxes the system's CPU and GPU.

System-performance impact test
Actively scanning a system for viruses can have an adverse affect on overall system performance, as the antivirus engine competes with other applications for system resources.

When performing regular real-time scans, most of today's combined antivirus/anti-malware scan engines are sophisticated enough to relegate the additional overhead they introduce to the background and don't significantly affect the performance of other applications. Performing deep scans, on the other hand, often requires enough of the available system resources for the antivirus engine to have a noticeable effect on the performance of other applications.

Deep scanning is when the security suite scans every file located on all partitions found on each drive. This series of tests measures how much performance degradation selected applications suffer when a deep scan is taking place. We first run the three tests listed below, before an antivirus application is installed. We then install the antivirus app and run the same tests again--this time while the antivirus program is performing a deep scan of the system.

Trend Micro Premium Security 2013, with an interface optimized for Windows 8.

(Credit:
Trend Micro)

iTunes MP3-encoding test
Using iTunes, we time how long it takes to convert 19 320Kbps MP3 tracks to 128Kbps AAC files, totaling 169MB. This test almost exclusively exercises a system's CPU capabilities. Apple iTunes supports multithreading, so desktops with multicore CPUs are likely to perform better than comparable systems that use CPUs with fewer cores or single-core CPUs.

Multimedia multitasking test
We use Apple's QuickTime to convert a high-definition source video using QuickTime's "Movie to
iPod" selection. The source file is an H.264-encoded, 30fps, 1,920x1,072, 302MB MOV file. While the video conversion takes place in the foreground, iTunes converts a group of 128Kbps MP3 files into 128Kbps AAC files.

This test's score is based on how long it takes a system to perform only the QuickTime conversion. The iTunes conversion taking place in the background is designed to significantly increase the overall CPU workload and to create a true multitasking environment. The test exercises nearly every major subsystem, including the CPU, the memory, and the hard drive. Desktops with multicore CPUs are likely to perform better than comparable systems that use CPUs with fewer cores or single-core CPUs.

The next test utilizes Microsoft's Word 2003, Excel 2003, and PowerPoint 2003 from Microsoft Office 2003.

It starts with a macro running in Word, which performs a number of functions on a document, such as searching and replacing, changing font sizes, and creating columns. Once the Word macro completes, Excel launches and runs a macro, which performs functions on a spreadsheet, such as editing formulas and creating charts. Next, PowerPoint runs a macro, which adds graphics and text and moves images around on three different presentations. As soon as the test starts, a file copy also starts in the background, copying from one set of folders on the system's hard drive to another set of folders on the same drive. The resulting folders total 2.57GB in size. Once the copy completes, the 2.57GB folder is then compressed into a single 2.04GB ZIP file, also in the background.

This test's score is based on how long it takes a system to perform all of these tasks. Time is kept until the last task completes.

AVG AntiVirus Free 2013

This test exercises nearly every major subsystem, including CPU, memory, and hard drive. Desktops that have multicore CPUs are likely to perform better than comparable systems that use CPUs with fewer cores or single-core CPUs.

Cinebench is a 3D rendering test based on Maxon's 3D animation application, Cinema 4D. This test focuses on a system's CPU capabilities, but hits the GPU as well. Cinebench supports multithreading for up to 16 CPU cores, so desktops with multicore CPUs are likely to perform better than comparable systems that use CPUs with fewer cores or single-core CPUs.

Scanning speed test
Using the antivirus software, we scan the entire test system and time how long takes to complete the process. The quicker it takes the antivirus program to scan the folder--relative to other antivirus applications--the more efficient the program is at scanning files. Apart from the antivirus software itself, the system is virtually the same at the time of testing for each antivirus application.

Boot speed test
We time how long the system takes to boot from a full powered-off state until Windows starts and the antivirus software finishes loading. The quicker it takes the system to finish booting and loading the antivirus program--relative to other antivirus applications--the less impact the app has on boot time.

We are currently testing "wake from sleep" as well, although inconsistent scores have made it difficult to tell whether these suites actually do impact your computer's ability to wake from sleep. Therefore, we don't include it in our final determinations.

Efficacy testing

CNET looks to independent testers for security suite efficacy for a number of reasons. Maintaining a test "zoo," as they're called, is prohibitively complex.

First, it is highly risky to maintain a computer loaded with the latest malware and viruses in an environment where practically every other computer around it is connected directly to the Internet. The chance of accidentally letting malware loose on an intranet is too big of a risk for us to take.

Second, modern-day virus-makers have learned how to avoid the signature-based detections that used to foil them. That means testing must involve virus families, which means a much more nuanced testing process.

Since testing for effective virus removal is already accomplished by several independent testing organizations, CNET has opted to rely on their publicly-published efficacy benchmarks to determine which suites are the best at stopping malware.

Currently, we use AV-Test and AV-Comparatives. While we would not be opposed to accepting a third testing organization to use as well, we haven't found one to be consistent enough and public enough with their testing methodology to rely on.

We currently test Mac and Android security suites using pre-published benchmarks from AV-Test and AV-Comparatives. CNET does not perform in-house testing of security suites for those operating systems.

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Apple claims Einhorn lawsuit tries to hold investors 'hostage'

Apple accused an activist hedge fund manager of attempting to hold investors "hostage" in his effort to get the electronics giant to share more of its massive cash reserves with investors.

The charge came today in Apple's response to a lawsuit filed last week by Greenlight Capital, which asserts that the company needed to distribute preferred stock to current shareholders and that Apple had balked at the idea when it was first discussed. The filing comes a day after Apple CEO Tim Cook called the lawsuit a "silly sideshow."

"Shareholders should not be held hostage to plaintiffs' attempts to coerce Apple into an agreement that serves plaintiffs' financial interests," Apple said in its 27-page response (see below), adding that "the proposed injunction would harm the public interest."

Apple's latest proxy statement, which details items up for a vote at its February 27 shareholder meeting, includes a proposal that would eliminate "blank check" preferred stock. Greenlight Capital, which is run by the famed short seller David Einhorn, seeks an injunction to prevent Apple from bundling that provision with several other items. He wants each item to be voted on separately.

Apple claims in its response that the proposal does not constitute "improper bundling" because though the proxy identifies separate aspects of the proposal, shareholders are being asked only whether to amend the articles.

"There are numerous examples of proxy proposals that combine multiple changes to a single corporate document, including elimination of the 'blank check' authority to issue preferred stock," Apple stated.

Apple also called the suggestion of issuing an amended proxy "unworkable" because it would impose "millions of dollars" in administrative costs and delay a shareholder meeting.

"In short, plaintiffs cannot show any hardship of not obtaining injunctive relief, much less hardship that is greater than the financial harm to Apple and its shareholders of not having Proposal No. 2 put to a vote," Apple said in its filing, which noted that the proxy filing was submitted to the Securities and Exchange Commission for review but raised no red flags.

Apple Chief Financial Officer Peter Oppenheimer stated in a court declaration that during a conference call on February 6 Einhorn referred to the necessity of shareholder approval for issuance of new stock a "roadblock" that would just "make it harder." Einhorn said during the call that he wanted to "take the risk away," Oppenheimer said.

CNET has contacted Greenlight Capital for comment on the filing and will update this report when we learn more.

Einhorn has described Apple as a phenomenal company but one that's too cautious with its cash.

"It has sort of a mentality of a depression," Einhorn said during a CNBC interview last week. "In other words, people who have gone through traumas -- and Apple's gone through a couple traumas in its history -- they sometimes feel they can never have enough cash."

Speaking during a Goldman Sachs conference in San Francisco yesterday, Cook disputed those claims and said the company makes "bold and ambitious" bets on products while being conservative financially. He noted that Apple invested about $10 billion in capital expenditures last year and that it will spend a similar amount this year along with investing in retail stores, distribution, R&D, supply chain, and acquisitions.

"I don't know how a company with a Depression-era mindset would have done all those things," Cook said.

The company has defended its management of its cash reserves, which totaled more than $137 billion in cash and securities as of December, saying it has already delivered $10 billion of its plan to return $45 billion to shareholders over three years. It reinitiated a dividend last year and also has plans to buy back stock.

Apple Response to Einhorn suit by CNET News

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Shatner: J.J. Abrams a 'pig' for taking on 'Star Wars'

William Shatner speaks to Movie Fanatic.

(Credit:
Video screenshot by Amanda Kooser/CNET)

J.J. Abrams is a busy man. The director who breathed new life into the "Star Trek" film franchise recently agreed to helm the new "Star Wars" movie. This may have fueled geeky fever dreams of crossover "Star Trek"/"Star Wars" projects, but it also led to some head-scratching. Does Abrams really have time to head up two major sci-fi film series?

"Star Trek" did have Abrams first. His sudden commitment to "Star Wars" may have left a few Trekkies feeling like they've gotten involved in an unexpected cinematic menage a trois. That's why I have some sympathy for William Shatner's recent comments to Movie Fanatic.

When asked to share his thoughts on Abrams adding "Star Wars" to his resume, Shatner said, "He's being a pig. He's collecting the two franchises and holding them close to his vest. And he's probably the most talented director of that ilk we have, but he's gone too far this time."

It sounds like we have a little bit of sci-fi smack talk going on here. Shatner goes on to say that he thinks of Abrams as a buddy and they've had sushi together. Then, things take a turn toward the heart of the matter. Shatner says he needs to have another talk with Abrams about his foolhardiness in not employing Shatner for either franchise.

We all know Shatner has a sense of humor, but his body language and tone come across as pretty serious in the video of the interview. It looks like he's not satisfied with just doing Priceline commercials anymore. I'm trying to imagine what role he would play in "Star Wars." Darth Tiberius, anyone?

(Via GeekTyrant)

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How we test: Monitors

CNET's monitor testing encompasses both the taking scientific measurements as well as making subjective judgements on quality.

(Credit:
Eric Franklin/CNET)

To evaluate a display's performance, CNET uses a variety of DisplayMate test screens in conjunction with diagnostic equipment, and our most important tool, the human eye. Each test screen we use is specifically designed to emphasize a particular area of performance, such as text readability, color accuracy, or screen uniformity.

Test bed
CNET Labs' monitor test bed consists of a 3.2GHz Core i7 960 CPU, 4GB of DDR3 RAM running at 533MHz, an ATI Radeon HD 6850-based graphics card, centered around the 32-bit version of
Windows 7. We test all monitors with Windows' Display Properties set to 32-bit color and use the display's native pixel resolution as specified by the manufacturer.

We are currently evaluating the possibility of upgrading our testbed, including a move to
Windows 8.

Calibration
Variables such as the light source, the viewing angle, and the system's graphics card can have a dramatic effect on a display's performance. To maintain consistent and ideal viewing conditions, all testing is performed in a controlled lighting environment using CinemaQuest Ideal-Lume lights, which help to preserve accurate color perception. Additionally, each display is adjusted to perform optimally, based on contrast setting recommendations from DisplayMate.

Brightness tests
CNET Labs tests luminance levels using the Minolta CA-210 LCD color analyzer. Because displays typically vary in brightness across the entire screen, we take brightness readings from different sections of the display as laid out in the VESA Brightness Uniformity Test screen found in the DisplayMate test suite. The brightness number that CNET publishes represents an average of the luminance readings taken at nine specific points on the screen.

Contrast ratio
To test a monitor's contrast ratio, we use the display's factory default contrast and brightness settings, under its default preset. Using the Minolta CA-210 LCD color analyzer, we measure the brightness of both the light and dark squares found on the DisplayMate ANSI Checkerboard Contrast screen. We divide the average luminance of the white squares by the average luminance of the dark squares to yield the display's contrast ratio.

DisplayMate tests
With guidance from DisplayMate Technologies, we created our own scripted selection of test screens in DisplayMate. These screens are designed to isolate common phenomena such as digital noise, streaking and ghosting, ringing and overshoot, and color-tracking errors.

We evaluate each display in four categories: sharpness, grayscale range, color quality, and image uniformity. We compile the product's performance scores from each category and distill them into a single performance rating: the CNET Labs DisplayMate test score.

Most of the screens in this test suite can be configured in a number of different ways, such as altering the background and foreground colors. Depending on the characteristics of an individual display, we might use several variations of these screens as well as additional DisplayMate screens not found in our custom script to conduct further testing. Check below for details on the actual tests we run.

Real-world testing
In addition to our suite of DisplayMate test screens, we also use a number of tests designed to mirror real-world use, such as Blu-ray movie playback and games. For our Blu-ray test, we use Panasonic DMP-BDT220 Blu-ray player with an "Avatar" Blu-ray disc. We use this movie to evaluate a monitor's ability to display dark detail in dark scenes as well as color quality. For color quality we look at the display's ability to reproduce bright, vivid, accurate colors, including bright whites and solid, deep blacks.

We use several games for games testing, including, but not limited to Dragon Age II, Starcraft 2, and Crysis 2. With games we evaluate vibrancy and color quality. To test streaking, we use DisplayMate's motion graphics tests where we closely watch a number of colored blocks as they move around the screen at various speeds. Each block leaves an impression of its image behind as it moves around. The longer the impression, the worse the streaking.
Page of text
These screens illustrate a display's ability to render text under a variety of conditions. We cycle through various text and background colors, view split screens with inverse text and background colors, and adjust the type and the size of a font.
Intensity and grayscale
Monitors often have trouble reproducing all of the levels of the grayscale (the range of grays between true black and true white). This screen helps to identify a display's ability to deliver seamless gradation across the full spectrum of grays, both horizontally and vertically across the screen.

Low saturation colors
When producing a bright white image, many monitors oversaturate the grayscale: the lightest grays of the scale are lost in the white background. Oversaturation can also lead to loss of color range; this screen is used to evaluate color reproduction at the brightest end of the scale, closest to white.

Extreme grayscale bars
As the title suggests, this screen has the dual function of evaluating the darkest and brightest areas of the grayscale. These outermost edges are the most difficult part of the scale for monitors to produce. We use this screen primarily for the dark end of the scale to check a monitor's ability to deliver a true black and still produce the darkest grays of the grayscale.

64-256 intensity color ramp
Similar to the grayscale tests, the color ramp illustrates a monitor's capacity to render gradations of primary colors smoothly, uniformly, and consistently. This screen is also used to check that the colors don't shift hue as the color levels increase or decrease.

Color tracking
A color-tracking error occurs when the intensity of red, green, and blue (RGB) do not adjust identically with signal-level changes. This lack of balance among the RGB channels affects color as well as grayscale, but it is most easily identified as a shift in color within shades of gray. We use this screen to look for grays that appear to be tinted with color.

256 intensity color ramp
Similar to the grayscale tests, the color ramp illustrates a monitor's capacity to render gradations of primary colors smoothly, uniformly, and consistently. This screen is also used to check that the colors don't shift hue as the color levels increase or decrease. This is a good screen to test for evidence of color banding.

Dark screen
Because this test screen is designed to appear uniformly black, it is useful for evaluating a monitor's black-level capabilities. Additionally, a dark screen is the easiest way to spot glare and reflection problems, both of which can have distracting effects when you're viewing an LCD.

Color scales
Similar to the intensity color ramp, the color-scales screen helps us evaluate the smooth gradation of colors, expanding the palette to 10 principal colors.

Streaking and ghosting
This screen helps us detect streaking and ghosting -- light or dark shadows that trail an image in areas where large changes in contrast are present. This should not be confused with the streaking that is often found in moving images. This test deals only with problems that arise when a display renders large, chunky graphic elements, such as bar graphs or tiled arrangements of open windows.

Screen uniformity
Perfectly uniform backlighting across a monitor's entire display surface is difficult to achieve. It is not uncommon for a monitor to have bright or dim patches or subtler variations in color intensity, which give the appearance of shading across the screen, or variable color intensity on the display. We use this screen to check for irregularities caused by backlighting issues or other screen-uniformity factors, such as variations or reflections inside the glass panel.

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